If you want to get the most out of your logo when it comes to brand exposure, it is important that you know where and how to place it. When you take a careful and considered approach to the way you place your logo, you will increase your chances of making it work for you in the best possible way.
1: The Header
By including your company’s logo on your header, you will give it a prominent spot where it will be sure to get noticed by many people. It is also a good idea to have your logo on your header for navigation purposes, so you will need to keep that in mind. Most people who visit a company’s website tend to click the header or logo to get back to the home page. This means that you should use an image instead of making your logo part of the background. There are lots of different template options to choose from if you use WordPress, including the ability to create custom headers so you can incorporate your logo in a truly creative way.
2: Content
Anyone who is involved in the world internet marketing knows just how important content is. It is crucial that you make sure your logo is prominently featured in the content you publish so that your business stays the main focus of each page. It is important to put your logo even on content pages that aren’t directly about your business and the products or services you offer. The more your logo appears in your content, the more likely visitors will be to keep your business in mind.
3: Favicon
While many people are unfamiliar with the word, the favicon is the icon that appears next to your URL in whatever web browser is being used. It is very useful when it comes to increasing the professionalism of any given web page. It can also be great for those who use numerous browsing tabs to easily access a particular website in a browser with lots of clutter. You will find that it is extremely easy to set up, and it can make your site a little bit more distinguished. There are favicon generators available online that you can use to design your own little icon.
4: Twitter
There is absolutely no doubt that Twitter is among the more popular social networking platforms, and it can be extremely useful to your business in a number of ways. You can use Twitter to make new contacts as well as keep a close eye on conversations about your brand and the general market you are in. When you set up a company profile on Twitter, it is very important that you include your logo as your profile picture. If you want people to associate your logo with your business, you will definitely need to do this.
5: Facebook
Facebook can be a very useful marketing resource that you will want to tap into if you haven’t already. By creating a group page your business, you will be able to connect with your customers in a direct and personal way that otherwise would not be possible. Make sure that you again put your logo as your profile picture so that it will be displayed prominently.
6: Reddit
Reddit is one of the most visited websites on the internet, so it therefore stands to reason that you will want to take advantage of it in any way possible. This website offers a lot of excellent opportunities for promoting your business, so you will need to keep that in mind. Look for any opportunities to display your logo along with your business name so the two are linked. This website can be great for commenting and engaging in open discussions with customers.
7: YouTube
YouTube is a booming social media website that can provide you with a very effective way to spread the word about your business and everything it has to offer. It’s a good idea to have embedded videos on your website, but you will also want to have your own YouTube channel. By starting your own channel you will make it easier for people to find your videos, which is definitely a good thing any way you slice it. Make sure that your logo is the first thing people see when they watch your videos.
8: Email
Most websites can benefit from email marketing in a very big way. If you want an effective way of reaching out to customers and potential customers, email is a tried and true way of doing that. This medium offers you yet another opportunity to share your logo with others so that it gets out into the world as much as possible. Make sure that your logo is present and highly visible in every single email you send out.
9: Guest Posts
Writing guest posts can be an excellent way to promote your brand as a whole as well as introduce yourself to a whole new community of people. It also provides you with the opportunity to build up your credibility, which is very important. This too will offer you an excellent way to get your logo seen by as many people as possible. You will definitely want to utilize guest posts to your advantage.
10: Gravatars
A Gravatar is nothing kore than a program that is responsible for assigning an image to a certain email address. You will find that this can come in handy when you are leaving comments on blogs. When your logo is your Gravatar, you will be able to promote your brand in a potentially big way.
These are just a few of the different ways in which you can go about making your logo more visible. If you want your business to be truly successful, it is important that you take advantage of all these suggestions. In the end you will be glad you decided to put your logo in these places.