Reviews and social proof in general is critical to any business, big or small. Your customers are a lot smarter and the first thing they usually do is check your reviews whether on Google or any other review platform. In this guide, we’ll focus mainly on Google; since Google is the most popular place people check first for reviews on a business.
What are Google reviews?
For those unfamiliar with Google reviews, Google offers businesses to add their businesses on Google Maps and to show up on Google search results via “Google My Business”, GMB for short.
It is a great asset to have, and you can add your business whether you have a physical address or not.
Benefits of Google reviews
Beside the social proof aspect we discussed earlier, having a GMB (Google My Business) profile is very important for your website. Especially if you are a local based business. How else are your local customers supposed to find you on Google Maps and on Google itself?
Having a well optimized GMB and reviews also enlists authority to your website and thus helping you rank higher on Google.
Getting a QR code for your Google reviews:
Below we’ll discuss 3 different ways to getting your Google reviews QR code.
Otix
Otix is a QR code generator which automatically generates a QR code for your business’ Google reviews and links directly to the review form itself. This is our favorite and easiest way to generate a QR code for your Google reviews. Watch the video below to see how easy it is:
DIY QR Code Generation
Another good option is to retrieve the review URL from your GMB profile and paste it into a QR code generator tool to generate the QR code. There are thousands of QR code generators out there, both free and paid versions. Choose the one you’re most comfortable with and use that platform.
Here’s how to get your review link from your GMB profile:
- Go on Google or type in the search bar “Google My Business“. If you’re logged into Google with the same email address used to manage your GMB profile, then you can type your business name in the search bar and you will see the “Your business on Google” panel.
- Within the list, click on the “Ask for reviews” button. This is usually the last button on the far right.
- A pop-up window will open and display your review URL, copy the generated URL, as we will need it in the next step.
- Go to your favorite QR code generator tool, paste the generated URL from above and voila! Now you have a QR code for your Google reviews.
How to share the QR code with my customers?
There are lots of ways to share your QR code with your customers. You can get creative here and there really isn’t a right or wrong way. As long as the QR code is visible and scannable.
Here are some of our favorite ways:
- Save the QR code on your phone or have your staff save it on their phone. They can simply display it on their screens and ask the customers to scan it.
- Print it and display it on one of those acrylic stands you can buy from Amazon. Otix offers multiple designs and page sizes to accommodate different acrylic stands.
- Print it on your business cards. We’ve seen clients print the QR code on back of their business cards for easy access.
TL;DR:
QR code generation for your Google reviews is a fun and exciting way to collect reviews. We recommend Otix’s Google review QR code maker. It is simple, intuitive, and offers lots of ready to print templates.