If you work in the medical industry and need to come up with a new logo for your company, it is crucial that you take the time to design one that looks great. So many companies in this industry have overly cliché and unattractive logos, and it’s mostly because they didn’t follow the necessary steps to create theirs. This guide will provide you with all the information you need to design a logo that will be perfect for your business.
Choose an Icon
You will need to start the process of designing your logo by choosing a certain icon that will be at the center of it all. This can be a red cross, a heart, microscope or any other symbol that is synonymous with the medical industry, specifically the type of business you are running. If you run a cardiology center for example, you will probably want to choose a heart. If you choose to draw out the icon yourself, make sure that it looks nice and polished for a professional appearance.
Pick a Color
There are certain colors that are better than others when it comes to designing a logo for a medical company. Blue, red and green are all good colors for a medical logo. Make sure that you do not use any overly bright colors, as it could give your logo a garish aesthetic that will take away from its effectiveness. Take all the time you need to choose the right color for your logo, because it will play a crucial role in how it ends up looking as a whole.
Decide on a Font
The font that you use for your logo will be something else of great importance. It is crucial that your logo is easily readable, so you will therefore need to make a point of choosing a font that isn’t overly fancy or stylistic. You should make a point of selecting a font that is highly legible even at a small size, because chances are your logo will be small in certain forms (business cards, headers, etc.) Go through as many different fonts as you need to until you have finally found one that will look good on your logo.
Avoid Clutter
The last thing you want is for your logo to look cluttered, so you will therefore want to keep your design as clean and simple as possible. Many business owners tend to get carried away when designing their logo, and as a result it ends up looking very cluttered and even confusing. The fact is that you don’t need a complex logo design with all kinds of graphics everywhere, because it will just end up being a huge distraction. By keeping your logo design nice and clean, you will increase its ability to work its magic on those who see it.
Address your Target Audience
It is important to keep your target audience in mind when designing your new logo, because it’s the only way that you are going to make it truly effective when it comes to bringing in new clients. Take the time to think about who is going to see your logo and work from there. You will want to make a positive first impression with your logo, and the best way to do that is to come up with a design that your target audience will find aesthetically appealing.
Make it Unique
You will also want to make your logo wholly unique, which means not copying any other company’s logo. While it can be difficult to come up with a completely original design, it is well worth the time and effort that you invest. An original logo will mean that the people who see it will always associate it with your business and nobody else’s. Even doing something as simple as using an unconventional shape could mean making your logo truly unique and eye-catching. You should make it your goal to grab people’s attention without being too blunt or garish.
Versatility is the Key
Your new logo will absolutely need to have a versatile design, meaning that it can be used on all different mediums and in a wide range of sizes. Since you will likely be putting your logo on everything from business cards to large signs or banners, it will be necessary to create one that will look good no matter what. A lot of people forget about this key element when designing their logo, and as a result they get themselves into a lot of trouble later on.
Look at other Logos for Inspiration
Don’t hesitate to look at other medical companies’ logos when you are trying to come up with one for yours, because it could provide you with the inspiration you need. Just keep in mind that there is a huge difference between getting inspired and outright plagiarism. The last thing you want to do is straight up copy another company’s logo, because you are sure to regret doing so in the near future. There are all kinds of legal problems you can face from copying a company’s logo, not to mention the fact that it won’t be effective at all as a way of promoting your business.
Make it Memorable
You should make it your goal to create a logo that is very memorable but not too over the top. Most of the people who see your logo should walk away with a very positive and lasting impression. There are a lot of different ways to make a logo memorable, but it’s just important to keep this basic tip in mind when you are going through the design process. One effective way of making your logo truly memorable is to add some unique element to it, like an odd shape or a custom graphic. If you are going to use a heart image for your logo, you might want to edit it in some way that makes it really stand out so people take notice.