Category: Free Logos

These days no business can afford to neglect their logo’s design because of how important it is overall. If you want to give your business the best chance of success, you will definitely need to make a point of learning all you can about logo design. The better your logo is, the more likely you will be to impress people and get a steady stream of loyal customers. There are quite a few things to learn when it comes to creating the perfect logo, and this article will provide you with the information you need.

What Makes a Good Logo?

You will find that there are quite a few different things that constitute a good logo, and you will definitely need to know what some of them are before getting started with designing yours.

A simple design

Truly professional-looking logos have a clean, simple design that is free of unnecessary graphical clutter. The last thing you want is for your logo to have too much going on at once, because that is a good way to get people to turn their attention away very quickly. Remember, keep it simple.

 

An Appropriate Image

If adding any icons or images to your logo, it is important that you choose an image for your logo that is going to be appropriate and relevant to the products your business offers. Take the time to find the very best graphic so that your logo will actually make sense. A lot of businesses choose somewhat abstract images that don’t really relate to what they sell, which is completely counter-intuitive. The people who look at your logo should be able to get at least some idea as to what your business offers.

 

A targeted design

When you are going about designing your logo, you will need to make sure that you are considering your target audience. Think about what sort of design the demographic you are aiming for would like, including certain colors that might be particularly appealing. The more thought you put into this, the more effective your design will be at getting paying customers.

 

Doing the Research

The first thing that you will need to do when trying to come up with the best logo for your business is to do the necessary research. It is highly recommended that you spend some time getting to know your target audience as much as possible. The better of an understanding you have of your ideal demographic, the easier it will be to design a great logo. You will have to take into consideration who is going to see your logo and where it will be used.

You should also spend some time looking at logos of other businesses, including ones that are similar to yours. While you obviously don’t want to just copy another business’s logo, there is absolutely nothing wrong with getting inspiration from existing logos. By doing this research you will be able to get a much better idea as to what sort of logo you should come up with. You will most likely notice a common theme when it comes to the types of logos that are used in your particular industry.

Utilize Online Resources

There are plenty of different resources on the internet that you will want to take advantage of when designing your new business logo. Take the time to browse through websites that can provide you with general logo design ideas if you are having problems with getting inspired.

Learn how to use color effectively

The colors that your business’s logo is made up of will have a tremendous impact on how people look at it and what they think, so you will want to choose carefully. Try to use colors that are appropriate for the type of business you run as well as your target audience. Certain colors are associated with specific feelings and emotions, so you will need to keep that in mind as well. Your thoughtful approach to color in your logo will make it all the better.

 

By spending a decent amount of time designing your business’s logo, you will be able to create one that is attractive and very effective when it comes to representing what your business is all about. The logo that you use can be your best friend or your worst enemy, which is all the more reason to take your time and make sure that you get every detail just right. If you want to give your new business the best chance of succeeding in the long term, it will be necessary to design a great-looking logo to represent it.

It is important that you follow the steps outlined in this article so you can create a logo for your business that will really stand apart from the others. This guide will provide you with an effective way to go about putting together a logo that you can truly be proud of. Your business’s logo can have a big impact on just how successful you are, which is why it’s so crucial that you take the time to carefully follow this process.

Learn the Basics

First you will need to have a good understanding of the basics when it comes to logo design. Any halfway decent logo has a simple design without any unnecessary clutter. You will definitely want to make sure that your business logo is simple yet attractive so that the people who see it won’t want to look away. It is also important that your logo is very memorable and sticks with those who see it. The last thing you want is a logo that people feel completely indifferent about, because you will never be remembered.

The logo that you use for your business must be able to stand the test of time. In other words, it should still be effective even decades into the future. You will also need to make certain that your logo is highly versatile so it can be printed in many different sizes and on a variety of materials/objects. Your logo must be appropriate for your business and make sense with regards to the products you offer. When people look at the logo that represents your business, they should be able to get at least some sense as to what products you offer without having to come right out and tell them.

Brainstorm

Next you will need to start brainstorming to come up with some basic ideas as to what kind of logo you want. One of the best ways to get this process started is by cracking open a dictionary and finding a few different words that concisely describe your business as a whole. You might just be surprised when it comes to how much easier coming up with a good idea for you logo will be after doing this.

Look for Inspiration

If you are having a particularly difficult time coming up with a good idea for your new business logo, you might want to try looking at logos of other businesses that are similar to yours. While you of course won’t want to simply copy any other logo that already exists, this can be a very effective way to get unique ideas for your own logo. It is important to keep in mind that a logo can be completely unique but have been somewhat inspired by existing logos from other businesses.

Carefully choose the right colors

When you are going through the process of perfecting your logo, you will want to make a point of choosing colors that your target audience will respond to. Make sure that you have color options that can accommodate darker backgrounds and lighter ones so that it is as versatile as possible. By creating numerous versions of your logo, you will be prepared with regards to having it printed on numerous things (banners, signs, promotional items, etc.). The colors that you decide to use for your logo will ultimately determine just how good it really looks.

Selecting the Font

You should also devote some time to selecting the best possible font to use for your logo. Select a font that is timeless and attractive so that it doesn’t take anything away from the graphic portion. Make sure to avoid fonts that may be difficult for some people to read.

Ask yourself if it’s really perfect

Before you make your new logo official, you will need to sit down and take a look at it. Ask yourself if there are any things that can be improved upon so that you don’t have any regrets later on. Once you begin using your logo for business cards, signage and other things, you won’t be able to turn back. The last thing you want to do is make major changes to your logo after it has gone public.

Your business’s logo is important for a number of reasons, so you will need to follow the steps outlined in this article in order to make yours perfect. These steps will help you to create a logo that will say something positive about your business, which will in turn increase your chances of bringing in more customers over time. You will be glad you decided to take the time to go through these steps when you are all done.

There are certain qualities that every business logo should have, and it’s important that you know what they are. If you want a logo that will say all the right things about your business, it will be necessary to keep the following things in mind. Some of these qualities are basic while others are more subtle, but they are all crucial when it comes to designing a logo that is effective at getting people interested in what your business has to offer.

A Simple and Clean Design

A lot of people are tempted to come up with a logo that is cluttered with bright and colorful graphics, but it’s best to keep things simple so that it remains concise and aesthetically pleasing. Remember that you shouldn’t have a business logo that is too “busy”, because the people who see it will most likely want to look away immediately. The whole “less is more” saying definitely applies to logos, and it’s something that you will want to keep in mind when designing yours. You will need to overcome any impulse you may have to over complicate your logo in favor of a simpler, minimalist design.

Versatile

You will need to make certain that you design a highly versatile business logo that can be printed in all different sizes, whether it is on a business card or an extra-large banner. The graphics that make up your logo need to be as versatile as possible so that they can be used across numerous mediums. Chances are you are going to have your logo printed in a wide range of sizes on a number of different things, which is why it’s so important it is versatile. The last thing you want is to use a certain logo that just looks horrible when it is blown up to a large size. In the end you will be very glad you kept this in mind.

Relevant

It is also important that your logo be relevant to the business you run. The image that you decide to use for your logo should make sense in the context of your business, because otherwise it will just confuse people. Take as much time as you need to think about what sort of image might be appropriate based on the nature of your business. Ask yourself whether or not the graphic you have chosen for your logo says what you want it to say. It should give the people who see it at least some sort of hint as to product it represents.

Targeted

Make sure that you keep your target audience in mind when you are going about designing the perfect logo. If you want the people who see your logo to be impressed, it is important that you create one that is likely to appeal to them. If your business’s logo doesn’t speak to your target audience, you will definitely need to rethink it altogether. If your products are intended for children, for example, you will want to select a color scheme that is likely to appeal to this particular group. While it may not seem perfectly clear as to what kind of logo your target audience might like, doing a little bit of research will be well worth it in the end.

Memorable

Your business’s logo needs to stick with people after they have seen it. There are a lot of ways to go about accomplishing this, but it’s just important that you keep this particular quality in mind. If your logo is not memorable in a big way, it isn’t going to help your business like it could. Most people forget what a majority of businesses’ logos even look like after seeing them, but you don’t want that to be the case with yours. This doesn’t mean that you have to use neon bright color (please don’t!), but you will want to come up with a design that will stick in the minds of the people who see it.

Timeless

It’s always a good idea to use a timeless design for your logo so that it will still look great even years later. One of the biggest mistakes that businesses make when it comes to coming up with a new logo is to use a design that will not withstand the test of time. While it’s true that you could always rebrand your business with a new logo at some point, that is not something you’ll want to do. Make sure that you use graphics that are great-looking and modern but also timeless so that your logo will continue to impress people for decades to come.

 

The more time you spend focusing on creating your business’s new logo, the better it will be able to work for you. A logo can be a very powerful thing, and it is important that you do everything you can to make yours unique and attractive. All of the qualities listed above are essential when it comes to creating a logo for your business that you can be proud of. One of the biggest mistakes that people make when starting up their new business is to rush through creating a new logo, and it never turns out well. In the end you will be glad that you took the time to do this work.

Your logo is going to be very important when it comes to how people view your business overall, which is why you will need to put lots of thought into how it is going to look. You will definitely need to be aware of the more popular logo design trends this year so you can create a logo that will look great and make you stand out from the competition.

1. Broken Letters

A lot of graphic designers seem to favor the “broken letter” style when it comes to logo design. This particular trend has the potential to give a business’s logo a truly unique look that sets it apart from so many of the others. The key here is to create letters that are broken but can still be clearly discerned by those who read them. Chances are you have seen at least a few logos that use this style, and it’s definitely growing in popularity.

2. Clean Designs

Another logo design trend that has definitely become prevalent in 2017 is clean, simple looks. If you are going about designing your own logo or having one made by professionals, you will definitely need to keep this in mind. Clutter is a thing is a thing of the past when it comes to professional logos, so you don’t want yours to look too messy at all. A nice simple design will make your logo much easier on the eyes, which in turn will bring you more customers. These days people don’t like company logos that are too cluttered, because it’s just such an eyesore.

3. Cropping

Many professional graphic designers are also emphasizing the importance of cropping when it comes to logos. You have probably noticed that a lot of company names/logos are being cropped so that 100% of the letters are not visible. The key to cropping with regards to logos is to cut off a little bit but not so much as to where people won’t be able to tell what your logo means or says. This can be an extremely effective method when you are trying to give your business a hip, edgy sort of image that will stand out in a big way.

4. Simple Color Pallets

A simple color palette is definitely considered to be a key factor when it comes to creating a great-looking logo for any business. You don’t want your logo to have too many different colors, as this can lead to a very cluttered look that will completely ruin the design as a whole. It is important to come up with a logo design that puts emphasis on individual colors. There should be one color in particular that is more prevalent than any others in your logo, but a few different ones can add some nice variety for a not-so-boring sort of look.

5. Photographic Textures

Abstract photographic textures have also become incredibly popular in logo design this year, and it’s a trend that isn’t showing any signs of slowing down anytime soon. This makes for a great way to add personality to your particular brand so that it looks a lot more unique. If you don’t want your logo to be boring and bland like so many of the others you see all the time, this is one way to achieve a more interesting aesthetic. One of the best things about adding photographic textures to your logo is that there are so many different things that you can do with them.

6. Geometry

Geometry definitely isn’t a new concept when it comes to logo design, but in 2017 it has definitely taken on a special importance. There are all sorts of interesting things that you can do when it comes to geometric shapes, and it is highly recommended that you take the time to explore some of them. There is absolutely no doubt that geometry places a vital role in logo design, especially these days. If you are going about designing a new logo for your business, you will not want to neglect this aspect at all.

7. Hand-Drawn Designs

A fully digitally designed logo might be exactly what you need when it comes to making your business stand out in a noticeable way. This is certainly a trend that has been gathering more steam recently, and for good reason. One of the things that so many businesses and customers like about hand-drawn business logos is that they seem more human and less cold. If you want a warm, welcoming look for your logo, you will want to consider making use of this particular design trend. A hand-drawn logo can still look professional while letting people know that you don’t take yourself too seriously.

8. Pattern and Repetition

Both pattern and repetition play an important role in modern logo design. People tend to like logos that are comforting in a familiar sort of way, which is why this trend is here to stay. By choosing a repeating pattern of some kind for your business’s logo, you will definitely increase your chances of it being well-received by most. There are an endless number of patterns that you can choose for your logo, but it’s important that you don’t have too cluttered a look. It can be tricky to pull this off successfully, but it’s definitely worth it in the end.

It is important to keep in mind that just because you use a trendy logo design idea with your logo, it doesn’t mean that it won’t still be wholly unique. These trends are a recipe for success when it comes to creating a logo that looks great and really speaks to people who see it. There are still a lot of businesses that are completely unaware of these trends, and as a result their brands suffer. If you want to give your own business the best chance of success, you will definitely need to consider using one of these design ideas in your own logo.

There are many different ways that you can use your business’s logo to boost brand awareness, and it is crucial that you utilize as many of them as possible. These methods can be extremely effective when it comes to getting the word out about your business and what it has to offer without having to spend a ton of money. If you are on a limited budget but need to start generating more revenue, you will definitely want to take a look at the following options.

1. Apparel

Many businesses put their logo on clothing items such as jackets, shirts, hats, and other things in an effort to increase brand awareness and recognition. There are many different options you will have when it comes to this form of branding, and it can be a very effective and affordable method of advertising your business. Most people will jump at the chance for a free item of clothing, regardless if it bears a brand they aren’t quite familiar with yet. The people who you give these clothing items to will essentially be walking advertisements for your brand, which is incredibly helpful when it comes to letting people know about your business.

2. Business Cards

You will also want to make a point of printing up lots of business cards with your logo on them. Make sure that your cards also include basic information like your business’s address, phone number, and email address. You should make a point of handing out these cards whenever you see an opportunity so that there will be as many people as possible walking around with them. While it’s true that a lot of people who are handed business cards end up throwing them away, there will be some people who will hang onto them to learn more about what you have to offer. Your business cards should be printed on high-quality paper so that your logo looks as good as possible to those who see it.

3. Water Bottles and Mugs

Another common type of product that many businesses put their logos on is water bottles and mugs. You should consider handing out these items with your business’s logo on them out at events with lots of people. A job fair is just one example of an event that might be perfect when it comes to giving away these items with your logo on them. The more people you give this merchandise to, the more likely it is that you’ll gain new customers.

 

4. Signage and Banners

While signs and banners might be an obvious thing to put your logo on, it is very important that you go all out so that they look great. Make sure that you take enough time to come up with attractive designs for all of your signage so that the people who see them will take notice in a positive way. You might just be surprised when it comes to how powerful and influential the right banners can be.

Whether they are outside or inside banners, these things will play an important role in building brand recognition for your business. The more time you spend designing your banners and signs, the better your chances will be of increasing the number of paying customers you have. An attractive banner outside a business can make all the difference in the world when it comes to just how interested passersby will be.

5. Stationary

Stationary items like envelopes, mailing labels and letterhead can be excellent items for putting your logo on. These are all things that lots of people tend to use on a regular basis, which means that your logo will be seen quite a bit. Select a paper stock that is in line with the particular values of your brand. If your business prides itself on being environmentally-friendly, you might want to think about using recycled paper.

 

6. Promotional Giveaways

Any business that is serious about increasing their brand recognition will definitely want to make a point of giving away various promotional items to as many different people as possible. You will need to make a point of selecting specific items that you think your customers will be able to use so that they don’t simply toss them in the garbage soon after receiving them.

7. Tote Bags

Tote bags are still incredibly popular with many people, so you will therefore want to at least consider having some of these bags made with your log on them. These are great promotional items, because people tend to use them on a regular basis. Make sure that your logo is printed large on the bags so that lots of people see it. You will find that tote bags aren’t all that expensive to have made, and they can do an excellent job of spreading the word about your business and what it has to offer.

8. Business Forms

While it may seem obvious, you will definitely need to print up business forms with your logo on them. You will need to make sure that your logo is on all different types of forms, including invoices, receipts, packing slips, and anything else you can think of. The more your logo appears on forms, the more your brand recognition will improve as a whole.

 

Your business’s logo represents your brand and should therefore appear on lots of different items. Whether it is business forms of water bottles, these items can help you to increase brand awareness for your business in a huge way. The more items you have made up with your logo, the better your chances will be of increasing the number of customers you have. People love to receive promotional items, and it’s great advertising for your business when others see them being used in public. There are plenty of different items that you can have made while staying within a reasonable budget. Don’t be afraid to get a little creative when it comes to the items you choose to put your logo on.

There is no doubt that the logo you use for your business will have a tremendous impact on your brand as a whole, which is why it’s so important that you take the time to create the best one possible. By following these simple yet effective steps, you will be able to start off on the right track when it comes to building your brand.

# 1: Consider your target Audience

The very first thing that you will want to do when going about creating the right logo for your business is to consider who exactly your target audience is. This will help you get a better idea as to who your logo should appeal to. Whether it is adults, children, outdoor enthusiasts, or another group altogether, you will have to keep this in mind. You will want a logo that will instantly grab the attention of the people you are trying to reach.

# 2: Create a logo that reflects the Uniqueness of your Brand

When you are going about creating the very best logo for your business, you will want to make a point of considering what makes your particular brand so unique. The logo that you come up with should definitely reflect your brand as a whole, but it should also stand out from all the others based on what makes your business special.

# 3: Make sure your Business Name goes well with your new Logo

You will definitely want to make sure that your logo goes well with the name you have picked out for your business. If you cannot seem to find an image that is appropriate for your business name, you might want to think about renaming it. Although you might be hesitant to do this because you love the name you have picked out for your business so much, it is incredibly important that your name and logo image go well together. There is no harm in doing some brain storming to see if you can come up with a name that will make it easier for you to find the right image to use for your logo.

# 4: Choose the right Colors

The combination of colors that your logo is made up of will certainly be something else that you will want to think about during the process of designing it. A lot of people are tempted to use lots of bright colors so their logo stands out, but this isn’t necessarily the best decision. There is nothing wrong with using attention-grabbing colors in your logo, but you don’t want to overdo it.

Make sure that you also use colors that people will naturally connect with your brand and the product(s) you offer. There is a whole psychology behind color when it comes to logos and branding, so you might want to take the time to do some research before settling on any combination of colors. The more thought you put into this, the more effective your logo will be when it comes to getting people’s attention.

You will find that there are certain colors that are representative of specific feelings or emotions. The color red is commonly associated with passion as well as love and anger. Blue is a far more mellow color that can be interpreted numerous ways. Just make sure that you devote enough time to picking the right colors when designing your business’s new logo.

# 5: Less is More

The saying “less is more” doesn’t always apply, but in this case it most certainly does. The last thing you want is a logo that is too cluttered. It is imperative that your logo has a concise design that gets right to the point with no nonsense. Many people are far too tempted to clutter up their brand’s logo with all kinds of colors and graphics, but this will only serve to confuse and put off any potential customers. A nice clean design is what you should aim for when it comes to designing the best possible logo.

# 6: Look at your rough draft and make improvements

You may be tempted to put down your writing utensil and pat yourself on the back for a job well done after sketching out the initial design, but it’s important to study your rough draft and see what can be improved. Chances are there are at least one or two things about the first logo you draw up that can be changed for the better. The more time you spend making improvements on your logo, the more likely it is to look great. Your brand’s logo is extremely important for a number of reasons, so you don’t want to rush the creation process at all.

# 7: Get Feedback from Others

It is always a good idea to get feedback from others to see what some of the people you know think about the logo you have created. You don’t necessarily have to act based on what just a few people say about it, but it’s still something you should at least think about doing. Sometimes a couple pairs of fresh eyes are exactly what you need when it comes to making crucial improvements. If you know any graphic designers or businesspeople, you should make a point of going to them first for input. You can use the feedback you get to take another look at your logo and decide whether or not you want to follow the advice you have been given. Try to ask people who will give you an honest answer with constructive criticism rather than just blind praise.

The logo that you come up with for your business is extremely important, because it will essentially represent your entire brand. The more time you spend designing and tweaking your logo before putting it out into the world, the more effective it will be at helping you to build your brand. While a small little logo might not seem like such a big deal, it is actually quite powerful.

You will quickly discover that there are plenty of reasons why your business needs a sharp logo that will really pop and stand out from the others. One of the biggest mistakes that people make when starting out in their new business is to rush through the process of creating a logo. The more you learn about how important your business’s logo is, the more likely you will be to use it to your advantage in a meaningful and effective way.

Reason #1: Your Customers will be Impressed by your Professionalism

One of the very best reasons to make sure that you have a great-looking logo for your business is that doing so will guarantee that your customers will view you as being very professional and therefore trustworthy. These days people expect the companies they do business with to have a business card available for them, and it’s important that yours looks as nice as possible. The logo on your business card will build brand recognition and awareness as well, which is always a great thing. If you want to appear as professional as possible to the people you do business with, you simply need to have a logo that is unique and stands out.

Reason #2: The Logo you use will help people to form of a first Impression of your Business

You will find that the logo you select is very important because it will affect what kind of first impression you give off to everyone who sees it. Since you obviously want to give off the best possible first impression, it is going to be necessary to spend a decent amount of time designing a great logo that you can be proud of. Your logo will either impress or fall flat, and you definitely don’t want the latter to happen. The fact is that using just any logo for your business isn’t going to help you make a spectacular first impression on potential customers, which is all the more reason for you to take enough time to come up with one that is truly special.

Reason #3: Your Logo has the potential to Attract new Customers

The logo that you come up with should embody the overall spirit of your business. A quality business logo has the potential to attract lots of new customers, which is all the more reason for you to spend a decent amount of time designing the right one for yours. If your logo is impressive enough, you won’t need to work quite as hard to get new customers buying your products. A truly unique, high-quality logo will instill confidence in potential customers, which is exactly what you want. People tend to buy from businesses that have good logos, so you will want to make a point of creating one for your business that looks really sharp and appealing as a whole.

Reason #4: You have the chance to show people what your business is all about

While it may seem a little bit silly that something as simple as a logo has the ability to say so much about a complex and multi-faceted business like yours, it is absolutely true. Your goal should be to have a logo that visually represents what your business is all about. This might take some time and effort, but it will be well worth it in the end when you consider how much you will benefit as a whole. There are many different ways to show people what kind of business you run, but your logo is actually one of the best ways to do it.

Reason #5: You will be remembered by your Logo

The fact is that people tend to remember businesses with great logos, so you will not want to rush through the process of creating one until you have even the tiniest details worked out. A solid logo is an excellent way to increase brand recognition, so you will have to keep that in mind. If you don’t want people forgetting about your business as easily as they do about so many others, you will absolutely need a logo with a bold, smart design that stands out. The better-looking and fleshed out your logo is, the more likely people will be to remember you in the long run.

Reason #6: Keep the Customers you have

If you still aren’t convinced that a good logo is incredibly important for every business, you will want to keep in mind that your logo can help you keep the customers you already have. While it is obviously important to produce quality products and offer excellent customer service, your logo also has the power to keep paying customers coming back. A great logo can convince big spending customers that your business is very professional and reliable.

Reason #7: Set yourself apart from the Competition

When you take the time to craft a unique logo for your business, you will have far less trouble standing out from the competition. While it takes more than just a snappy looking logo to stand apart from other businesses in your industry, it is definitely a good start. If you want your business to be looked upon as different from all the others, you will need to begin by designing a logo that isn’t basic or boring like so many others. When people see your logo on your signage and business cards, you will need them to recognize that you are different, and in a good way.

A logo has quite a bit of power when it comes to attracting new customers, keeping current ones, and creating a positive first impression overall. If you want your business to be as successful as possible, you will certainly need to make a point of spending some time working on getting your logo just right. When you take the time to do this, it will be at least a little bit easier for you to get your business to where you want it to be.